Culture in its comprehensive sense is a common core among the peoples of the world and an important factor for promoting security and peace and consolidating the concept of coexistence and global dialogue for a better future.
“I welcome you to the Kingdom of Saudi Arabia”
To be instrumental in enriching and promoting Saudi cultural identity, which directly contributes to achieving the pillars of Vision 2030 of a vibrant society, a thriving economy, and an ambitious homeland
Achieve creativity and distinction in presenting aspects of the Saudi cultural identity
Support activities and actions that contribute to enhancing the status of cultural identity
Enriching the global cultural sector with our distinguished Saudi culture
Enhancing Saudi cultural identity and increasing opportunities to communicate with the world